What is a Economic Moat, and why is it so important that when finding a company to invest in, we look for this criteria so thoroughly?

Here’s an explanation quoted directly from Investopedia:-

The term economic moat, coined and popularized by Warren Buffett, refers to a business’ ability to maintain competitive advantages over its competitors in order to protect its long-term profits and market share from competing firms. Remember that a competitive advantage is essentially any factor that allows a company to provide a good or service that is similar to those offered by its competitors and, at the same time, outperform those competitors in profits. A good example of a competitive advantage would be a low-cost advantage, such as cheap access to raw materials. Very successful investors such as Buffett have been very adept at finding companies with solid economic moats but relatively low share prices. (To read more, see Competitive Advantage Counts.)

Normally, firms which is capable of generating a consistant profit over a long period of time has some sort of economic moat.

And as such, these are a few financial metrics which I personal use to filter or scan out in finding companies for further research.

Return On Asset (ROA) >7%
Return On Equity (ROE) >10%
Net Profit Margin >3%
Free Cash Flow >3% of revenue

The keyword here is Consistency, preferably at least 10 years.

But still, not all companies which pass this filter/scan has some sort of moat.

We need to really understand how the company operates, and where their Real Economic Moat comes from, if they ever do exists.

Here are the 5 types of economic moats.

Types Of Economic Moats Explanation
Real Product Differentiation
  • Most obvious type of Economic Moat
  • Product has some sort of different feature compared to the rest of the market
  • Most of it comes from Technology(Intel) or Patent(from Pharmaceuticals, like Pfizer).
Perceived Product Differentiation
  • The company is selling products/services which are no different from others.
  • But because of their Brand Name, they are able to charge a higher premium.
  • To the customers, they perceived that the products are different.
  • Most of it comes from fashion (Nike, Coach, Tiffany)
Driving Cost Down
  • Selling same products/services from others.
  • But comparatively, they are Cheaper.
  • This is being achieved through Scale Advantage.
  • The bigger the firm, the lower the cost, due to better negotiating power. (Wal-Mart)
  • Leveraging Fixed Cost by spreading cost across larger sales base. (Altera, Fed-Ex)
Locking Customers
  • High Switching Cost, either from the perspective of Money or Time.
  • Customers can’t afford to switch to other product, thus, allowing firm to charge higher price.
  • Software companies which requires Large amount of time switching to a different product (Microsoft, Adobe)
  • Medical Instruments companies which requires doctors to spend enormous time learning how to operate new devices/parts (MedTronic)
Locking Competitors
  • Patents, which prevents other competitors from competing in the same field/product.
  • High Entry Cost, where the cost of initiating a new start-up company to compete with the existing competitors is exorbitant.
  • Mostly comes from R&D companies, which requires a lot of funds in research before seeing a dime in sales of its final product. (Pfizer, Merck)

Recommended Reading

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tag: stock, market, investing, fundamental, analysis, economic, moat, value, growth, investor , warren, buffett

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